The Sacramento City Council this week approved an ordinance establishing designated entertainment zones, a move that will support local business, support economic development, and create a festive event atmosphere.
The ordinance was developed by the City’s Office of Nighttime Economy in partnership with the Entertainment Services Division. It authorizes the creation of three initial entertainment zones in Sacramento:
- 20th Street Entertainment Zone: 20th and K streets
- Ali Youssefi Square Entertainment Zone: Ali Youssefi Square and adjacent area including K Street between 7th and 8th streets
- Convention Center Entertainment Zone: Area surrounding the SAFE Credit Union Convention and Performing Arts Center
“This can help bring what we want to see,” said Mayor Kevin McCarty. “More activity in the Central City and more economic development in a targeted zone.”
Entertainment zones are areas where the consumption of alcoholic beverages is allowed on public streets, sidewalks or other public rights-of-way during special events. Under Senate Bill 969, which took effect in 2024, local jurisdictions may create such zones by ordinance. When active, they allow patrons to purchase to-go alcoholic beverages from licensed bars, restaurants, breweries and wineries and consume them in common public areas.
“The goal is to enhance the experience for those attending special events in Sacramento and increase revenue for businesses,” said Tina Lee-Vogt, the City’s nighttime economy manager.
Each zone will operate under a management plan to ensure public safety and neighborhood compatibility. An approved Special Event permit will be required for any activation. When a zone is active, its boundaries will be clearly marked—for example, with signage or sidewalk decals—to help guide participants and maintain compliance.
The City has worked closely with business associations to identify initial zones and will continue stakeholder engagement as implementation progresses. Staff will provide updates and may seek Council approval for additional zones throughout the city.
With the new ordinance, Sacramento joins cities like San Francisco, Santa Monica and Long Beach that have approved entertainment zones. Several others, including San Jose and Santa Clara, are currently exploring similar efforts.
For more information on Sacramento’s entertainment zones, contact the Office of Nighttime Economy at nighttime@cityofsacramento.org.
