A new community volunteer campaign is kicking off Saturday, Nov. 7, inviting people to help beautify a downtown Sacramento park through planting, mulching and litter cleanup.

The Love 916 kickoff event will take place from 9 a.m. to noon at 910 I St. The event, supported by Vice Mayor Karina Talamantes and community partners, will bring volunteers together to plant flowers, spread mulch and pick up litter.

“Love 916 is about bringing people together to care for the parks and public spaces that make Sacramento special,” said Sarah Musser, park maintenance superintendent with the City’s Department of Youth, Parks & Community Enrichment (YPCE). “Whether you have an hour or the whole morning, volunteering is a simple way to make a difference in your community.”

The campaign brings together residents, local businesses and community organizations to support neighborhood beautification projects throughout Sacramento.

Those interested in participating can register online.

Love 916 was developed in partnership with Keep America Beautiful, Niagara Cares, the philanthropic division of Niagara Bottling, Keep California Beautiful and YPCE. Love 916 will run through April 2027.

Research conducted for Keep America Beautiful by The Harris Poll found that Americans overwhelmingly want their communities to feel welcoming, clean, and cared for.

“When people care about a place, they want to keep it healthy and beautiful,” said David Wheeler, Keep America Beautiful’s Vice President for National Partnerships. “Love 916 gives people a meaningful way to turn that care into action.”

With funding from Niagara Cares and Keep America Beautiful, the LOVE campaign was initially piloted with LOVE ATX in Austin, Texas in 2024 and has now expanded to additional cities including: Dallas, New Orleans, Phoenix, Portland and, in California, Sacramento, San Pedro, and Venice Beach.