Shoppers can receive a bonus gift card with a qualifying Shop 916 gift card purchase from Nov. 15 through Jan. 15, 2027. The holiday promotion returns with more than 130 Sacramento businesses participating in the program.
Shop 916 gift cards can be used at participating local businesses, giving recipients a choice of where to spend them.
“We wanted to connect directly with merchants and help them take advantage of Shop 916, so we visited businesses around Land Park to help them sign up,” said Councilmember Rick Jennings, who represents District 7. “Getting more businesses involved gives residents more places to explore and shop local this holiday season. For a merchant, that first visit can be the start of a lasting relationship with a new customer.”
“The holidays are an opportunity to support the local businesses that are part of our neighborhoods and community,” said City Manager Maraskeshia Smith. “Shop 916 gives residents a way to share their favorite Sacramento businesses with family and friends while keeping their holiday spending local.”
Shoppers can choose from three gift card offers:
- Buy a $25 gift card, get a $10 bonus card.
- Buy a $50 gift card, get a $25 bonus card.
- Buy a $100 gift card, get a $50 bonus card.
The promotion is limited to three bonus cards per purchaser. Bonus cards expire Feb. 28, 2027. Shoppers can purchase gift cards at shop916local.com.
Since the program’s launch in 2021, more than $1.4 million in Shop 916 gift and bonus cards have been sold.
Options for organizational purchases
Shop 916 offers a volume discount program for organizations purchasing cards for employee recognition, incentives, customer or volunteer appreciation and promotional use. The program waives card fees; the holiday bonus card offer does not apply to bulk purchases.
Local businesses can participate for free
Storefront businesses within Sacramento city limits with 500 or fewer full-time equivalent employees are eligible to participate at no cost. Home-based businesses, franchises, liquor-only stores and cannabis businesses are not eligible.
Businesses can sign up to participate at shop916local.com.




