The names of the two buildings, SAFE Credit Union Convention Center and SAFE Credit Union Center for Performing Arts, were unveiled at a press conference on Aug. 8.
“We can be proud that one of our leading city cultural assets will be branded with the name of one of our leading Sacramento businesses,” said Mayor Darrell Steinberg. “Our deal with SAFE will also produce $23 million for us to use on the Convention Center and other projects that will make downtown Sacramento even more of a destination.”
SAFE Credit Union has proposed a $23 million commitment over a 25-year term. The terms of the agreement will be formally approved at City Council on Tuesday, Aug. 13.
As part of the agreement, SAFE Credit Union will have exclusive naming rights to the Convention Center and Community Center Theater which include: facility signage, media buys, event promotions, facility use, and other marketing efforts.
“SAFE Credit Union is proud to show our commitment to making Sacramento a world-class city with this investment in the Convention Center and Community Center Theater complex in downtown Sacramento,” said SAFE CEO and President Dave Roughton.
“The City’s partnership with SAFE Credit Union is a wonderful compliment to the spirit of our transformed convention center and performing arts theatre, because it underscores that these are community facilities that enhance our quality of life and promote our region’s belief that art and cultural exchange lifts us up,” said Councilmember Steve Hansen.
Both the Community Center Theater and the Convention Center have closed for construction in Summer 2019 and will re-open Fall 2020. During this time, all shows scheduled at the Community Center Theater will be relocated to the Memorial Auditorium. Meanwhile, conventions and conferences temporarily will be hosted at various venues throughout the city; downtown hotels will continue to host overnight visitors.