The City of Sacramento has launched a traffic safety campaign as part of its Vision Zero goal of eliminating all traffic deaths and serious injuries by 2027.

The campaign, Our Safety is Homegrown, kicked off at a press conference Friday, June 29 at the intersection of Stockton Blvd. and T Streets at the nearby Starbucks.

As part of the campaign launch, City Officials, partners, and staff gathered Friday morning at the intersection of Stockton Blvd. and T Street —an area identified on the high injury network —to raise awareness on Vision Zero, and encourage residents to walk, bike, and drive more safely.

The public outreach and social media campaign begins this week and will run through the summer of 2018 and will target all City of Sacramento residents with an emphasis on reaching vulnerable and underserved populations.

The overall message of the campaign is to remind Sacramento residents that everyone has a role in keeping city streets safe, and will address key behaviors including: speeding, drunk driving, turning without looking for others, and not using caution at intersections.

Between 2009 and 2015, 151 people lost their lives on Sacramento’s streets. Nearly half of those people were killed while biking or walking.

“The City of Sacramento takes transportation safety seriously and has taken an ambitious step in adopting its Vision Zero goal — signaling that the City is willing to do the hard work necessary to eliminate traffic deaths and serious injuries,” said Hector Barron Director of Public Works.

“Our goal for this campaign is to educate the public, save lives, and create safe and welcoming streets for everyone.”

The City of Sacramento Vision Zero Program is an effort of the Department of Public Works, Transportation Division.

Funding for the “Our Safety is Homegrown” campaign was provided by a grant from the California Office of Traffic Safety, through the National Highway Traffic Safety Administration.

More information is available at www.visionzerosac.org.