City’s small-business assistance program offers ‘pandemic survival toolkits’ and one-on-one counseling

The City of Sacramento’s Office of Innovation & Economic Development, in collaboration with the restaurant and retail strategy firm Streetsense, has created two “pandemic survival toolkits” to help local small businesses navigate the economic impacts of COVID-19.

Part of the City’s Small-Business Technical Assistance programs, the organizations also are providing one-on-one consulting sessions for business owners free of charge.

“The Streetsense program is one of the many great technical assistance programs the City is offering to support our small businesses so that they don’t just survive the pandemic, but they have a chance to thrive,” said Valerie Mamone-Werder, the Office of Innovation & Economic Development’s project manager. “These toolkits and one-on-one counseling sessions will help businesses dive deep into how they can adapt in this new landscape to help grow their business.”

The two “Pandemic Survival Toolkits” cover resources for restaurants + bars  and the other is for retail and beauty-and-healthcare-service businesses.

The free one-on-one consulting sessions for local small businesses are one hour and available on a limited basis. Topics include capital management, digital merchandizing and marketing, and safety and sanitation. Streetsense will tailor the consulting sessions to help businesses with their specific issues and help them rethink their business model so they can be as resilient as possible during the pandemic.

Restaurant and bars interested in learning more about the pandemic toolkit — including how to fill out the self-assessment form to best use the toolkits and the one-on-one sessions — can watch a previously hosted webinar here.

Local retail and beauty-and-healthcare-service businesses can register for an upcoming webinar at 9 a.m. Friday, Oct. 30 that will explain how to use the customized toolkit. Those interested can register here.

Small businesses interested in getting access to these services also can email Valerie Mamone-Werder to schedule a session at

Other free technical assistance programs, one-on-one counseling and 80+ virtual events on our COVID relief website.

%d bloggers like this: