The City of Sacramento on Feb. 16 held a webinar attended by more than 30 community-based organizations to discuss the “Sacramento Get Vaccinated” outreach campaign.
The COVID-19 vaccine campaign aims to increase COVID-19 vaccination rates among city of Sacramento residents, with an emphasis on those living in zip codes with high vaccine hesitancy and low vaccination rates.
“This campaign aims to support organizations with their vaccination efforts to increase vaccinations in the areas where rates are currently lower than desired,” said the City’s Community Engagement Manager Lynette Hall.
Funding for the campaign comes from the federal American Rescue Plan dollars the City received last year.
Qualified organizations can receive up to $5,000 in stipends and marketing support to help bolster existing vaccination outreach efforts or launch new ones. There is opportunity for additional stipend funds if the program’s efforts are successful.
Beyond the direct stipends, program participants may also receive additional support with marketing materials and outreach, such as social media boost and e-newsletter personalized content, Hall said.
To apply for funding, organizations must complete a brief application and share information about which communities they serve, how they intend to increase COVID-19 vaccination rates within those communities and how they will quantify/report their results.
CBO stipend applications will remain open through Feb. 25. Community-based groups can learn more about this opportunity at sacramentocovidrelief.com/vaccine-stipends